Introduction
Every AdSense publisher want to have a higher
CTR for AdSense ads. There are several techniques to this,
some of them are:
contrast the ads,
blend ads or
rotate
them (change their position from time to time). Ads contrasting is a
disputable approach because
it can broke overall website look. Rotating also is not a perfect
solution, because it can be annoying for your visitors to see
advertisings in the unexpected places. Ad Blending is the most popular
technique and its goal is to integrate the ads into webpages natural
way, so
the page content and ads look like a single whole.
Google AdSense allows you to control colors of your ad and link
units, so you can configure it to match your website's colors.
But AdSense ad code generator does not allow you to control the font
style or font size. Having different fonts used in ads and your page
contents it is
harder to "blend" the ads. So the solution can be to adapt your site's
font styles and sizes to the ads displayed.
You can see the full HTML and CSS used for AdSense ads with Firefox
browser. Right click the ad, select "This Frame", then "View Frame
Source".
So you can find out what kind of fonts are used, and can design your web
pages using similar fonts.
For your convenience we have created the full list of font styles and sizes used for all text units.
As you can see, Verdana, Arial and "Sans Serif" are the most popular fonts, and ad titles are always marked by bold tag (
<b>).
Please note, the color values in this list are for "Seaside" color palette and could be different for other color palettes.
Please also draw attention to the next excerpt from
Google AdSense Policy:
In order to prevent user confusion, we do not permit Google ads or
search boxes to be published on websites that also contain other ads
or services formatted to use the same layout and colors as the Google
ads or search boxes on that site. Although you may sell ads directly
on your site, it is your responsibility to ensure these ads cannot be
confused with Google ads. It appears from this that you can not "mimic" AdSense ads on your website in any way.
728x90 (Leaderboard)
| Title | <font style="line-height:12px; font-size:11px; font-family:verdana,arial,sans-serif;"><b> |
|---|
| Ad text | <font style="line-height:12px; font-size:10px; font-family:verdana,arial,sans-serif; color:#000000"> |
|---|
| Url | <font style="line-height:12px; font-size:10px" face="verdana,arial,sans-serif" color="#008000"> |
|---|
468x60 (Banner)
| Title | <font style="font-size:11px; font-family:verdana,arial,sans-serif; line-height:14px;"><b> |
|---|
| Ad text | <font style="font-size:10px; font-family:verdana,arial,sans-serif; color:#000000; line-height:12px;"> |
|---|
234x60 (Half Banner)
| Title | <font style="font-size:11px; font-family:verdana,arial,sans-serif; line-height:14px;"><b> |
|---|
| Ad text | <font style="font-size:10px; font-family:verdana,arial,sans-serif; color:#000000; line-height:12px;"> |
|---|
120x600 (Skyscraper)
| Title | <font style="font-size:13px" face="arial,sans-serif" color="#0000ff"> <b> |
|---|
| Ad text | <font style="font-size:13px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
160x600 (Wide Skyscraper)
| Title | <font style="font-size:13px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="font-size:13px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
120x240 (Vertical Banner)
| Title | <font style="line-height:14px;font-size:13px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:13px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
336x280 (Large Rectangle)
| Title | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
300x250 (Medium Rectangle)
| Title | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
250x250 (Square)
| Title | <font style="line-height:14px;font-size:12px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
200x200 (Small Square)
| Title | <font style="line-height:14px;font-size:12px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:12px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
180x150 (Small Rectangle)
| Title | <font style="line-height:14px;font-size:12px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:12px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
125x125 (Button)
| Title | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#0000ff"><b> |
|---|
| Ad text | <font style="line-height:14px;font-size:11px" face="arial,sans-serif" color="#000000"> |
|---|
| Url | <font style="line-height:14px;font-size:10px" face="arial,sans-serif" color="#008000"> |
|---|
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