AdSense Arbitrage is Dead?

It appears from a series of posts in the forum at WebmasterWorld indicates that Google could finally be cracking down on AdSense arbitrage. Some owners of AdSense accounts involved in arbitrage claim to have received emails from Google advising them that they have an unsuitable business model for AdSense and that their accounts will be disabled within a few weeks.
In essence AdSense arbitrage involves bidding for advertising on Google AdWords at very low "per click" prices, then directing that traffic to a site designed with the primary purpose of having the visitors click on similar advertisements but hopefully those a much higher bid price, sourced through Google's AdSense contextual advertising program.
It can be argued that the key to successful arbitrage is to not provide any substantial or quality content on the landing web page. This means that when a visitor comes they are more likely to want to leave immediately and click on one of the AdSense ads to make a quick exit.
Jennifer Slegg, who keeps a blog on contextual advertising at JenSense.com, sheds some light on the reason for this latest action. “From a business perspective, it does make perfect sense for Google to make this move, since so many Google AdWords advertisers refuse to advertise on the content network because there are so many “Made for AdSense” style sites as well as those doing arbitrage. So in the long run, it could mean more money for publishers if/as advertisers return to the content network.”
So just how widespread is arbitrage? We're not just talking about a few dollars here. I did a quick search on “AdSense arbitrage” yesterday (yes, at Google's very own search engine), and there at the top of the results is a product being promoted with the bold claim, “How I Use Google Adwords to Drive Traffic to My Adsense Sites Making Me $1,324.79 a Day on AutoPilot.” That's big dollars.
And over at WebmasterWorld this week, one forum member joined the discussion about the account closures with this comment, “Got the same email here. I just reached my 70k-month... That sucks.”
Jeremy Luebke of Marketingpilgrim.com had this to say, “This move is long overdue. The quality of the traffic coming from the Adwords content network has been terrible for years. There is not a single campaign any of my clients run on the content network where they are willing to bid more than the minimum bid. I'm sure by doing this, Google is hoping to restore confidence on both the advertisers end and the end user.”
This has all happened during May of 2007, so if you are reading this some time later you should catch any latest developments on the sites mentioned above.
What does this mean for web site owners and other advertisers? For webmasters using arbitrage or other dubious techniques this is a wake up call. In the long term quality will be rewarded and the rubbish will be thrown out.
I think these webmasters had to know this change had to come one day. As one forum user known as “potentialgeek” wrote, “For those who've been making money off arbit, if you're honest with yourselves, you must have known you built your business on sand, and guessed this time of hard rains would eventually come and wash it all away”.
For advertisers, Google's AdWords and AdSense programs just took a big leap forward in terms of quality. I am excited to see what difference this makes.
No doubt there are many webmasters looking for a new strategy right now. Let's hope they have learned a lesson and develop some new strategies based on good techniques and quality content.
Instead of using advertising for AdSense arbitrage perhaps these webmasters could use their advertising expertise to direct traffic to sites that contain real content that is of value to visitors. And how could they make money doing that? Well, the old-fashioned way of course. They could actually sell one of their own products or services. And if they really have nothing of their own of value to sell, perhaps they could recommend good quality affiliate products.
It's another day, another development, in the online business world. I think it's been a good day for all concerned. It's been a good day for the quality of Google's advertising network. And it's been a good day for the average Joe Citizen, who will not be taken to so many trashy web sites whenever they click on an advertisement.

How to Not Get Banned for Adsense Arbitrage

Would you believe a rumour that tells you that Google is going to ban the publishers that practice Adsense Arbitrage? Well, then I suppose you don't agree with me that Google would commit suicide. After all, the Adword/Adsense system that Google uses is arbitrage.
What Google wants to get rid of are the sites that convert poor for the advertisers. Imagen yourself paying dollars per click to get visitors to your site and you see your ad on one of those crappy "Made For Adsense" websites. Chances are that you want to take your ads of those sites right away. There's no quality content on those sites that gives the searcher the information he or she is looking for.
Google is going after publishers that return bad ROI for the advertiser. Google has never said that they are going after Adsense Arbitrage publishers.
Suppose you use an Adwords campaign to send traffic to your website With Adsense ads. If that website has quality content on it and is relevant to what the searcher has typed in the search bar, then you are doing exactly what Google wants you to do. Give relevant quality information to the searcher. You are NOT violating Google's TOS.
The Quality Score of your Adwords campaign will improve and as a result you will pay less CPC (Cost per Click) and your ad will be displayed higher in the Sponsored Links.
What would be the result if you optimize your website to a quality website? Besides the traffic you get from your advertising campaign, Google will love to index a website like that. They need quality information for the searchers.
Affiliate marketers using PPC advertising are practicing arbitrage, because they often invest few cents to earn dollar commissions. Of course, in this case the amount of CPC that they pay depends on what niche they advertise in. And very often the searcher ends up on a landing page with a product review. If that review is relevant to what the searcher searches for, the advertiser and affiliate is doing exactly what Google wants. Again, this will increase the quality score of the Adwords campaign.

Conclusion

Adsense Arbitrage is not a "bad" thing that will get you banned from Google Adsense. On the other hand, building crappy websites, such as the MFA (Made For Adsense sites), and sending traffic from a Google Adwords account to those sites is not recommended anymore. A logical thought is that Google will never index those sites and will let the advertiser pay high CPC in case of arbitrage. Will this cost you your Adsense account? That's up to Google to decide....

Do's and Don'ts for AdSense Publishers

Google Adsense has made a huge impact on internet advertising and it is not short of being a revolution. The fact that more and more people are using Adsense today is the proof of its success. It is a concept that can provide businesses, small and large with a good ROI and generate targeted traffic by creating a high visibility over the internet.
You should start applying Adsense if you have been losing money instead of gaining in any kind of affiliate programs. Google through its Adsense service is providing high quality and relevant ads, which match up to the content on your website. To add to this is the search engine, which will take care of most of the searching. Another salient point is that you will not have to spend too much time choosing various types of ads for your website pages. Google's Adsense process makes it easy for you because it doesn't involve codes like it is the case for several affiliate programs.
AdSense is something on the lines of a set and forget arrangement thanks to the state-of-the-art technology used by Google. Here are some strategic tips of what to do with Google Adsense and what not to do with it.

1. While working on Adsense, you should try and avoid default settings, instead work towards customizing your ads.
2. When you are writing the content, think about your reader and then target your content through Adsense.
3. One mistake that most businesses or people make is looking at AdSense as a competitor; instead you should look at it as a partner that is going to help generate revenue for your business and create visibility over the internet, and in fact provide you with a winning edge over your actual competitors.
4. You need to position the ads correctly. This is highly important if you want to profit you're your Adsense campaign. You need to place your ads where you feel there is a higher probability for people to see it.
5. With Google, you can place three instances of AdSense code per page. You should use this to your advantage but remember you need to also bring a variety to the implementation.
6. If you have implemented the code on your Adsense ads then refrain yourself from clicking on the ad. Note: Google is extremely sensitive to click fraud.
7. One of the things that many people try is game the system. Google is aware of most of the things or tricks that people apply and is notorious for pursuing people caught doing a click fraud.

Here is a list of Don'ts:

1. Don't try to implement your AdSense code in a place where people won't be able to see it.
2. There are many people who try to offer incentive to visitors so that they click on the AdSense ads. This is a no-no!
3. Never beg people to click on your ad
4. Never place your AdSense ads on empty pages.

The Google Adsense ads can be easily customized, which is one of the reasons for its popularity. They can also be placed anywhere on your web page but it is always advisable to place them where people will be able to see them and click on them. You can always experiment a little with themes & colors and of course the placement but you should never go overboard. Too much of experimentation can kill the main purpose.
But before you can start with Google Adsense, you need to be aware of the rates, which can vary. Your Adsense strategy should revolve ideally around the rates because you will receive your payments per click and it will all depend on how much you are willing to pay per click to place an advertisement using AdWords. The minimum that advertisers pay is around 5 cents and it can go to as much as $10, and even more. For example: lawyers are paying around $75 for using the keyword mesothelioma.
You can sign up for your Adsense account by clicking on the below mentioned URL: https://www.google.com/adsense/

What you need to know about AdSense Fraud

Many small businesses and sites that don't have budgets for large and flashy advertising campaigns view Google Adsense as a life saver. All they have to do is sign up and Google will send content-relevant text, image and video ads their way. The potential advantages are enormous as the ads are an unobtrusive means to generate income and increase traffic.
There is no such thing as a free lunch, however, so along with greater revenue and increased visibility, you also have to deal with the repercussions of potential Adsense Fraud. According to Adsense-tips.org, most Adsense fraud is committed by Adsense publishers, as the temptation of easy money is too great to ignore.
In an attempt to explain the phenomenon, Sofizar.com created four categories of fraudsters. The category titles are light-hearted, but Sofizar assures us that this in no way reflects any leniency felt towards the scoundrels.

1. The Regressive Fraudster or ClickMonkey: this bottom-feeder fraudster lacks both the ambition and the brains to make a success of his or her endeavours. With the aid of clickbot software and a few registered domains, ClickMonkey goes about creating a straw empire. He or she interlinks sites to fabricate popularity and PageRank, and begins clicking happily away. There are so many clicks in fact, that the account is banned before the poor monkey sees any profits. ClickMonkey may retire, defeated and broken, or may experience renewed vigour and surge back in the guise of.
2. Wanna-Be Fraudster or Bozo: Slightly more sophisticated than the ClickMonkey, Bozo makes the correct assumption that Adsense earnings are proportional to Google's profits. They target keywords that have high paying potential. Bozos create pages with content relevant to the profitable keywords. Then they go to town with clicking, often recruiting those near and dear to them to give them a hand. Bozos are foiled by failing to take Google's 45 day inspection period into account. Google analyses click-through rates and becomes curiously suspicious when they see that most clicks are generated from only a few addresses. Bozos don't pass inspection and either retire wiser, but none the worse for wear, or return as,
3. The Almost There Fraudster or the SmartAlec: SmartAlecs adopt a similar strategy to Bozos by targeting certain keywords and creating sites with supporting content. The difference is that SmartAlecs make friends with IP addresses from around the world. His or her new-found friends do all the clicking and SmartAlec rests assured that Google will never catch on because of the vast numbers of diverse IP addresses used. Unfortunately for SmarAlecs, they fail to take click-through rates into account. As soon as they exceed the limit, Google sits up and takes notice. After that it's a short walk to the sin-bin where the account is banned. Having come this far, however, aspirant fraudsters are often reluctant to give up and make one final attempt as,
4. Fraudster Maestro or Satan's Spawn: The apple doesn't fall far from the tree, so Satan's Spawn (SS) is criminally ingenious. SS knows all about keywords, click-through rates, inspection periods and which countries have the highest pay rate per click. SS is an immaculate schmoozer and can sweet talk anyone online into clicking his or her links. He or she uses tactics like asking people to check that the links work, offering free screensavers (who doesn't at least click for a look at free screensavers?) and outright deceit, for example, some SS might claim that clicking in a link will fill a bowl of food for starving children in Africa. This is grossly unfair to charitable sites that do actually feed the world's starving, but being a spawn of Satan, it's reasonable to assume that he or she doesn't care. The current Adsense market is worth over $5 billion per year, of which conservative estimates place fraud at 20%. This means that Adsense fraud costs legitimate companies over $1 billion per year. It's no wonder that aspirant fraudsters persevere until they get it right. It's not known as Filthy Lucre for nothing.

Considering the size of the market, it's unreasonable to expect Google to take sole responsibility for seeking the fraudsters out and ensuring that punitive measures are enforced. All advertisers and sites that make use of Adsense should actively combat the phenomenon. Tracking software is an effective weapon in the fraudster war, but sites need to make it known at the outset that they use tracking software. This not only serves as a warning against attempted fraud but also provides some measure of legal cover against lawsuits for violation of privacy.
It's also advisable to invest some software that analyses all of the activity on your site. This allows you to keep track of all your visitors, how long they stayed on your site, what they did etc. This is obviously similar to tracking software, but can have additional benefits for your site by highlighting areas that need attention or that should be emphasised. If your budget is not as flexible as you would like it to be, analytics make more economic sense as they can perform dual tracking and analysis functions.

Increasing traffic to your websites is the best Adsense trick

This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.
Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.
Here are several ways to increase traffic to your pages:

• Create more web pages, with relevant, focused content.
• Create more links to your web pages.
• List your website/s under relevant categories in more directories.
• Set up a directory of relevant sites on your website and accept relevant reciprocal links.
• Write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories

The next area that will improve your earnings are increasing your "Clickthroughs".
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can't dictate which Google Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.
For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense website ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.
The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
The next way to make money with Adsense income to generate effective CPM.
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.
Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.
There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
So now you have the basics of increasing your Adsense income. Here is the basic formula:

• Build pages and websites on high paying topics for the best Effective CPM.
• Format and place your Adsense ads for maximum Clickthroughs.
• Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.

101 High Paying AdSense Keywords

For a typical blogger or website owner, we make money when someone clicks on one of the Google Ads on our site, or per 1000 impressions of the AdSense links. For most of us, we already know how hard it is to get people to click on these links and even if they do, sometimes the chosen ads are low paying ones because of the keywords used on our page.
So to help maximize profits, here is a list of 101 high paying Google AdSense words you can try and use to target the keywords in your content to. It is assuming that as the website owner, you will receive roughly 50% of the total cost per click (CPC) that Google charges its advertisers, but you should check this with Google to find out the actual value (if they'll tell you).

N	Keyword	CPC
1	AdWords	$9.41
2	available domain name	$12.97
3	addwords	$10.92
4	AdWords campaign	$14.63
5	AdSense	$12.43
6	buy domains	$8.84
7	buy domain name	$17.10
8	bachelor degree on line	$14.36
9	best webhost	$8.68
10	bulk email marketing	$11.77
11	bankruptcy	$5.72
12	cheap domain name	$9.16
13	car insurance	$22.89
14	credit cards	$10.93
15	crm software	$15.96
16	car loans	$11.79
17	construction estimating software	$5.80
18	domain names	$17.57
19	debt	$13.18
20	degree education on line	$12.44
21	dell computer	$5.79
22	degree	$6.37
23	debt management	$7.15
24	database software	$3.13
25	email marketing	$13.24
26	ecommerce hosting	$11.81
27	education degree online	$14.69
28	earn money online	$3.04
29	free domain name registration	$5.81
30	free credit report	$9.57
31	flowers	$4.83
32	financing	$4.50
33	gas prices compare	$6.19
34	google news	$2.07
35	graphic design degree	$12.58
36	graduate degree program	$7.93
37	hosting providers	$14.25
38	how to get a web site	$5.83
39	hp computer	$7.52
40	interest credit	$15.53
41	insurances	$17.67
42	interior design degree	$14.17
43	java software	$1.69
44	keyword tracking	$4.37
45	knee support	$1.57
46	life experience degree	$8.36
47	lung cancer treatment	$6.10
48	loans	$9.86
49	merchant account	$10.55
50	microsoft certification	$4.88
51	mba degree online	$15.78
52	master degree on line	$11.51
53	marketing software	$8.28
54	network monitoring software	$11.45
55	nursing degree	$8.81
56	norton anti virus software	$4.01
57	Norton virus protection	$3.85
58	online accounting degree	$27.50
59	online paralegal degree	$19.45
60	online degree	$13.74
61	online psychology degree	$20.78
62	online college degree	$14.10
63	payroll software	$7.95
64	pay per click	$8.18
65	personal domain name	$10.26
66	project management software	$10.80
67	quicken	$3.46
68	quick money	$3.32
69	register domain	$9.03
70	register domain name	$8.31
71	register a website	$10.47
72	register url	$8.69
73	student credit card	$10.54
74	survey software	$9.51
75	scheduling software	$7.60
76	shopping cart software	$5.23
77	travel insurance	$6.76
78	tax software	$6.89
79	teaching degree	$12.72
80	turbo tax	$5.47
81	University Degrees Online	$10.98
82	unlimited web hosting	$8.31
83	university degrees	$5.68
84	undergraduate degree	$4.71
85	voip phone system	$9.57
86	visa credit card	$11.83
87	voip billing software	$8.21
88	virus protection	$5.58
89	website domain names	$12.65
90	web domain name	$10.62
91	web host rating	$9.75
92	web site register	$13.04
93	web hosting	$13.03
94	web design software	$2.57
95	web space provider	$6.62
96	yahoo domain	$7.70
97	yellow page advertising	$6.56
98	yahoo domain name	$9.00
99	your site	$2.57
100	zire pda	$2.16
101	zenith television	$1.55

NB: The dollar values were correct at time of publication; please recheck keywords using Google's Keyword Tool for the most up to date values.

7 Tips To Earn More With Adsense

Here is a compilation of some of the best adsense tips that will surely increase your adsense earnings. I know a lot of people use adsense as their source of income so here is the list the i made to help you earn more!

1. Blend adsense with your content Your adsense should not look like an ads but should look like a content. So make the colors of your adsense and the background blend with your content. People today avoid ads as much as possible so this is a very important thing to consider when deciding with the colors of your adsense.
   If you want to make people click on your adsense then make them look like a part of your content.
   Also, when choosing the color of you adsense title, i highly recommend blue (#0000FF). The explanation why blue is the best is pretty simple, it is the most common color for links so people will right away know that it is a link. It is not important that your content title and adsense title should have the same color because using blue for your adsense title works best.
   
2. Make the url go away It is against the rules of Google if you make it invisible to the eyes of the people. One trick to do that is to change it's color same with the content color of your ads so it will not look like a url.
   
3. Remove the borders Blend the border color of your ads with your background color so it will not be visible. It can help to blend your ads with your content because if you put borders in your ads, it will look more like an ads and not a good idea.
   
4. What type of ads to choose from adsense There are a lot of ads to choose from adsense but one of the most used is the 728 x 90 (leaderboard). This is best to use if you are just starting with adsense and best placed at the top of your page (usually under the header title).
   You can also place it between your conent and it blends well with your content. Also, avoid placing ads in your footer because not a lot of readers would go that far.
   If you don't have much space for ads, you can also consider using the 468 x 60 (Banners) and 234 x 60 (Half-Banners). You can also place them at the top or in between you content just like the leaderboards. You can experiment by using different ads a week and use the one with the best results.
   I recommend not using the 468 x60 (Banners) type of ads because it is one of the most commonly used one so if you use it, people will know right away that it's an ads so they will AVOID it. Just like what i said, people avoid ads as much as possible so it's not a good idea to use the 468 x 60 (Banners).
   From my experience, the 336 x 280 (Large Rectangle) had the MOST CLICKS because it is the type of ads that blends best with the content.
   If you want to place ads in your sidebars, you can choose from 160 x 600 (Wide Skyscraper), 120 x 600 (Skyscraper), and 120 x 240 (Vertical Banner). These are the best type of ads that will fit in your sidebar.
   
5. Don't put too much ads on your site Avoid putting a lot of ads in your site because if you do that, people will lose interest in visiting your site because people want good content and not ads. So we can use the quality over quantity where we place only a few ads but has good placements.
   
6. Ads placed above the fold People spend a lot of time above the fold so this is the best place to put your ads. Above the fold is the first place where people can see without scrolling.
   This is the perfect place for your ads.
   
7. Choose text ads over image ads In my opinion, people hate banners and will avoid it as much as possible. Text ads are also easy to blend with your content compared to image ads because you'll never know what kind if image will come out. But, you can also consider image ads as your last resort.