I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me moneyand it's easy to work with. Just some simple copy & paste into your webpageand you're done. Right?Wrong! You can do it that way if you want. Who knows? Maybe you'll get luckyand get a lot of clicks. But if you're really serious about making a lot of moneywith the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there? Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
Saturday, June 28, 2008
How to Monetize Your Free Website
For some time now I have been aggressively marketing my Geocities website
without the prospect of any financial return. The site is content based so I did
not expect to generate any product sales and neither was I able to lure potential
sponsors.
But that has quietly changed. Google has decided to reward webmasters with
quality free websites the chance to rake in some cash for their hard work.
Google’s contextual advertising program Adsense has been around since June
2003. Back then the program was open only to webmasters with their own
domain names and many quickly took up the opportunity to cash in on their
labor of love sites.
When the Big G announced that they were expanding Adsense to accommodate
free sites, some people scoffed at the idea because they believe that freebie
sites are full of junk.
I first learnt of this move while browsing around a few webmaster forums and to
my surprise some persons were against this move by Google. I believe that
Google’s intention is to bring in as much as possible quality websites under the
Adsense umbrella.
My first application for Adsense was rejected and I got an explanation stating
that my site was still under construction. I thought that this was a mistake so I
reapplied the same day and got accepted. Right away I was able to log in to my
account and start putting the code for the ads on my pages.
The control panel is easy to understand and Google provides stats and figures in
order for you to track your performance. You can also add Adsense for search
where visitors can search the web or your site and you get compensated
everytime someone clicks on the ads displayed.
Developing content sites is key to success in Adsense. Why? Because Google’s
technology uses the content of each page to guess which ads are most suitable.
The higher the quality of the content, the higher quality and paying ads you will
attract. Please note that getting accepted into Adsense does not guarantee that you will
receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the
value of the keywords on the page where the ads are shown and how many
persons who will clickthru on the Adsense ad panel.
For those with unscrupulous minds, Google has ways and means to find out
where each ad click is originating from. Therefore no click spamming.
Adsense is a win-win situation for all the players involved. It benefits the visitors
with additional information, the search engines because of higher quality
websites and you with a check every month.
It makes perfect sense to make dollars with Adsense. With this source of
revenue, you can upgraded your website and take it to it’s full potential.
without the prospect of any financial return. The site is content based so I did
not expect to generate any product sales and neither was I able to lure potential
sponsors.
But that has quietly changed. Google has decided to reward webmasters with
quality free websites the chance to rake in some cash for their hard work.
Google’s contextual advertising program Adsense has been around since June
2003. Back then the program was open only to webmasters with their own
domain names and many quickly took up the opportunity to cash in on their
labor of love sites.
When the Big G announced that they were expanding Adsense to accommodate
free sites, some people scoffed at the idea because they believe that freebie
sites are full of junk.
I first learnt of this move while browsing around a few webmaster forums and to
my surprise some persons were against this move by Google. I believe that
Google’s intention is to bring in as much as possible quality websites under the
Adsense umbrella.
My first application for Adsense was rejected and I got an explanation stating
that my site was still under construction. I thought that this was a mistake so I
reapplied the same day and got accepted. Right away I was able to log in to my
account and start putting the code for the ads on my pages.
The control panel is easy to understand and Google provides stats and figures in
order for you to track your performance. You can also add Adsense for search
where visitors can search the web or your site and you get compensated
everytime someone clicks on the ads displayed.
Developing content sites is key to success in Adsense. Why? Because Google’s
technology uses the content of each page to guess which ads are most suitable.
The higher the quality of the content, the higher quality and paying ads you will
attract. Please note that getting accepted into Adsense does not guarantee that you will
receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the
value of the keywords on the page where the ads are shown and how many
persons who will clickthru on the Adsense ad panel.
For those with unscrupulous minds, Google has ways and means to find out
where each ad click is originating from. Therefore no click spamming.
Adsense is a win-win situation for all the players involved. It benefits the visitors
with additional information, the search engines because of higher quality
websites and you with a check every month.
It makes perfect sense to make dollars with Adsense. With this source of
revenue, you can upgraded your website and take it to it’s full potential.
by Nicholas Dixon
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